First published April 23, 2009 in Old Cars Weekly
1961 DODGE LANCER, DART, POLARA AD – By: M.J. Frumkin
Dodge was on a roll by 1961, able to advertise, for the first time in its history, a stable of three separate lines of cars: Lancer, Dart and Polara.
Expansion began in the fall of 1959, when Dodge supplemented the full-size 1960 Polara series by entering the low-price field with the slightly smaller ‘60 Dart.
For 1961, it invaded the compact car category with the Lancer, which was two feet shorter and up to 800 pounds lighter than standard-size cars.
The Dart series was offered in the lowest-price Senecas, middle-line Pioneer and deluxe Phoenix. The top Dart engine was the D-500 V-8 that produced 330 horsepower with special ram-induction manifolding.
The Polara came with a standard 265-hp V-8 that delivering strong performance on regular grades of gasoline.
Dodge’s “3 Great Ones” offered a total of 14 sedans, 10 station wagons, nine hardtops and two convertibles, plus a number of models built especially for fleet buyers.
This gave Dodge dealers vehicles in the price classes where 93 per cent of the American- built automobiles were sold.