First published July 18, 2013 in Old Cars Weekly


A handsome 1976 Chrysler Cordoba seemingly drives off this likewise classic-style “double hump” Foster and Kleiser billboard.

When the Cordoba appeared on this roadside sign for 1976,the two-door coupe was in its second model year, introduced for 1975 as the new smaller model that “inherited the dignity and distinction that tell you it’s pure Chrysler.”

Indeed, the 1975-1979 Cordoba demonstrated “the dimensions of value” by being nearly a foot shorter in length and weighing several hundred pounds less than siblings Newport and New Yorker.

Visually, Cordoba epitomized American personal luxury cars of the late ‘70s, with its “restrained, refined, taut good looks,” that included a landau-style vinyl roof opera windows with individual opera lights, plus a gleaming, aluminum-forged Cordoba crest stand-up hood ornament and wheel medallions.

The Cordoba proved to be one of the most successful models that Chrysler division produced, offering a great value with contemporary styling; a standard, economical 360-cid V-8 with TorqueFlite automatic transmission; luxurious cabin environment sporting wood-tone trim, new dial graphics, and a “precision-made” electronic digital clock.
Options could add 15-inch wire wheel covers or urethane road wheels, as well as Fuel Pacer System warning lamp in the fender-mounted turn signal housing to remind drivers to accelerate smoothly.

However, the most memorable Cordoba virtue was its “rich Corintgian leather,” eloquently proclaimed by movie star Ricardo Montalban in Chrysler TV ads of the day.

This entry was posted in 1970s.

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